President Obama Lauds California for Innovative Public-Private Partnership

President Obama Lauds California for Innovative Public-Private Partnership

The California Endowment, Covered California, and Spanish Language Media Giants Combine Forces to Educate about the Affordable Care Act and Enroll Latinos in Health Coverage.

Presidente Barack Obama acompañado, entre otros, de Mónica Lozano, CEO de Impremedia, y a su izq. Dr. Robert K. Ross, presidente de California Endowment, Peter V. Lee, director ejecutivo de Covered California, y Manuel Abud, presidente de Telemundo Station Group.

Presidente Barack Obama acompañado, entre otros, de Mónica Lozano, CEO de Impremedia, y a su izq. Dr. Robert K. Ross, presidente de California Endowment, Peter V. Lee, director ejecutivo de Covered California, y Manuel Abud, presidente de Telemundo Station Group.

Crédito:

Read it in Spanish here.

SAN JOSE, Calif. (June 7, 2013) – Today, President Barack Obama commended California for leading the way on health care reform by recognizing an innovative partnership between The California Endowment, Covered California, and Latino news giants Univision, Telemundo, and impreMedia. The partnership is the first of its kind in working collectively to educate Latinos about the Patient Protection and Affordable Care Act and drive them to enroll in health insurance.

“These leaders from California’s government, the California Endowment, and major Spanish language media outlets have joined together to help implement the Affordable Care Act here in California and to educate folks about how to sign up and shop for quality, affordable plans.  And their efforts have already shown some excellent results in the biggest insurance market in the country,” said President Obama.

The partners—from philanthropy, government and media—recognized the opportunity to join forces and target the largest uninsured group in California—Latinos.  Latinos comprise only 38 percent of California’s overall population, yet they make up more than 61 percent of the state’s uninsured population. More than half of uninsured Latinos speak Spanish at home. Together, the partners will reach nearly all of the state’s 15 million Latinos.

“The dynamic forces involved in this partnership are unparalleled,” said Monica Lozano, CEO of impreMedia. “By strategically designing the campaign to reach Latinos, we  knew  that this would be a comprehensive public service effort, combining the knowledge base and practical expertise of  the public entities and our trusted voices and reach in television, print, radio, and online.”

“Working with Latino media partners over the last two years has helped us move the needle tremendously in educating Latinos and others about the Affordable Care Act,” said Robert K. Ross, M.D., President and CEO of The California Endowment. “However, we now need that same group to activate and enroll so that they can experience the benefits of the health law firsthand. Thanks to the engagement of Monica Lozano and other media leaders, we’ll achieve that.”

“Covered California recognizes that a significant component of its success rests on partnerships that reach Latino communities with a motivating message to enroll in Covered California health plans. The partnership with The California Endowment and Spanish language media is a perfect fit,” said Peter V. Lee, Executive Director of Covered California.

The partnership will utilize a multimedia approach that engages Latinos through print, television, radio, and the web, especially social media. The effort is an integral part of a multi-year outreach and enrollment campaign known as Asegúrate, or “Get Covered”, which utilizes tested messages and trusted news figures to deliver key information.

“As an important news source for the U.S. Latino community, Univision News is proud to partner with Covered California and The California Endowment to provide our audiences with the facts and tools they need to gain a better understanding of the new healthcare law before some of its most important provisions come into effect,” said Isaac Lee, President of Univision News. “This multifaceted campaign is one more instance of Univision’s unwavering commitment to informing and empowering U.S. Latinos.”  

“Serving the Latino population is and continues to be the top priority for the Telemundo Stations. With over 4.5 million uninsured Latinos in California, educating our viewers on new access to health care options is a key component of our mission,” said Manuel Abud, President of the Telemundo Station Group. “We want our viewers to not only understand the law, but be able to actively make the best healthcare choice for their families, taking full advantage of accessible benefits that will ultimately improve their quality of life.”

Starting in the fall, Covered California will begin early enrollment through its online marketplace and will allow Californians to compare and select health insurance that best fits their needs, as well as determine if they are eligible for financial assistance to make coverage more affordable. Pending Governor Edmund G. Brown Jr.’s action, this partnership will also work to enroll Medi-Cal beneficiaries who fall under the expansion.
 
For additional information, please visit "Asegúrate".

Boletín de Noticias

Suscríbete a nuestros boletines de noticias


blog comments powered by Disqus

Telemundo Local da la bienvenida a una discusión amena y cortés mientras usted siga las Normas de Conducta establecidas en nuestros Términos de Servicio. Los comentarios no son evaluados previo a publicarse. Usted acepta que cualquier cosa que publica puede ser utilizada, junto con su nombre y foto de perfil, en conformidad con nuestra Política de Privacidad y la licencia que usted nos concede conforme a nuestros Términos de Servicio. Los comentarios no son monitoreados por lo que éste no constituye un medio para contactar la estación. Por favor, visite nuestra página de Contacto para obtener el email, dirección o número de teléfono si desea contactar la estación.

  • Video

    Juanes se perapara para los Billboard

    El cantante colombiano ensaya "Mil pedazos" previo a la prestigiosa entrega de premios por Telemundo. No te lo pierdas junto a sus músicos.

    [Telemundo Local]

    Hoy a las 3:35 PM

  • Video

    Video: Wisin ensaya para los Billboard

    No te pierdas al reguetonero detrás de cámara junto a sus bailarinas antes de la entrega de Premios Billboard por Telemundo.

    [Telemundo Local]

    Hoy a las 3:36 PM

  • TOP 10, las canciones más escuchadas
    Video

    Músicos de Marc Anthony en ensayos de Billboard

    No te pierdas a los músicos del salsero ensayando el tema que el artista interpretará en los Premios Billboard. ¿Puedes reconocer la canción?

    [Telemundo Local]

    Hoy a las 3:31 PM

  • Video

    Luis Fonsi revela inspiración de "Corazón en la maleta"

    El cantante boricua, inivtado de excepción de los Premios Billboard reveló de dónde sacó la inspiración de su último éxito.

    [Carla Valero]

    Hoy a las 3:41 PM

  • Video

    Lo nuevo de Gaby Espino

    La venezolana Gabriela Espino se encuentra descansando después del excelente trabajo como Santa Martínez en la exitosa novela de Telemundo “Santa Diabla”.

    [Telemundo Local]

  • Fotos

    Fotos: Las mejores secundarias de Houston

    Estas son las mejores escuelas secundarias de Houston según U.S. News & Reports.

    [TELEMUNDO HOUSTON]

    Hoy a las 4:10 PM

  • Fotos

    Fotos: Se estrella, huye y se vuelve a estrellar: un muerto

    Una mujer que -según la policía- trataba de huir de la escena de un accidente, se estrelló contra un segundo vehículo y le causó la muerte a una persona esta madrugada en el suroeste de Houston.

    [TELEMUNDO HOUSTON]

    Hoy a las 12:14 PM

  • Fotos

    Fotos que asombran

    Conoce las imágenes más sorprendentes de la semana captadas alrededor del mundo.

    [TELEMUNDO LOCAL]

    Hoy a las 11:09 AM

  • Fotos

    Fotos: Consejos para ahorrar gasolina

    El uso de un carro es indispensable para muchos, pero ese transporte que facilita tanto la vida, a veces le da duro golpes al bolsillo. Aquí algunos consejos para ahorrar combustible muy fácilmente.

    [TELEMUNDO LOCAL]

    Hoy a las 9:36 AM

  • Fotos

    Pintores que enloquecieron y sus obras

    Muchos grandes pintores han terminado sus días hospitales psiquiátricos, uno de los mas famosos es Vincent Van Gogh .

    [TELEMUNDO LOCAL]

    Hoy a las 12:12 PM